n How we use our phones for web browsing - Jeff Guest Jeff Guest
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How we use our phones for web browsing

How we use our phones for web browsing in 2014 and how it affects your website

As with previous years, significantly more and more people used their phones in 2014 to surf the net, socialise online and make purchases. As the amount of data being sent to mobile devices increases year on year, it is becoming even more important for online vendors and website owners to cater for the mobile user experience.

Here?s how we browsed the net in 2014

Mobile browsing showed another increase in 2014. A staggering 30{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} of web usage was from mobiles. Nearly a third of internet time was from a smartphone – a 7{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} rise from 2013, and it?s a trend that is set to continue, with an eightfold increase predicted by 2020. ?Some sources claim even more – that in 2014 more than half of web searches came from mobiles and tablets. Highly compelling data in support of making your marketing mobile friendly – both websites and email.

Source – http://gs.statcounter.com/

http://en.wikipedia.org/wiki/Usage_share_of_web_browsers

There?s more – our behaviour whilst browsing is significant.

70{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} of searches lead to action within one hour – only from mobiles

So we can see that people who use their phones either start with the intent to buy ( or take action) or are convinced during their browsing time. This means that a good proportion of your mobile visitors will become customers, as opposed to a very small percentage of desktop browsers. This is because calls to action (CTA?s) are more visible on mobiles, and that mobile browsers seem more likely to make impulse purchases – more that 80{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}.

It?s fair to say that most businesses are factoring mobile into their marketing strategy – from dedicated promotions (e.g. discounts for mobile purchases) to simply converting their existing web sites to responsive design to accommodate the huge amount of smartphone and tablet traffic.

If you would like to speak to us about converting your website to responsive, please give us a call.

Source: StatCounter Global Stats – Browser Market Share

Date InternetExplorer Chrome Firefox Safari Opera Mobile
August 2014 20.31{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 46.26{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 17.50{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 10.81{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.47{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 30.64{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
July 2014 21.38{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 45.28{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 17.52{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 10.60{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.39{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 29.48{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
June 2014 20.98{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 45.46{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 17.95{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 10.30{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.37{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 28.49{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
May 2014 20.79{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 45.60{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 18.74{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 10.01{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.34{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 27.04{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
April 2014 21.43{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 45.22{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 18.62{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 9.79{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.39{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 25.02{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
March 2014 22.58{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 43.66{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 18.75{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 9.91{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.38{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 25.42{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
February 2014 22.49{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 43.89{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 19.21{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 9.74{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.34{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 24.68{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
January 2014 22.85{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 43.67{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 18.90{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 9.73{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.30{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 23.77{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
December 2013 23.24{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 43.92{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 18.95{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 9.14{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.31{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 23.41{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
November 2013 27.31{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 41.87{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 18.15{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 8.50{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.18{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 20.04{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
October 2013 28.96{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 40.44{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 18.11{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 8.54{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.20{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 19.71{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
September 2013 28.56{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 40.80{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 18.36{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 8.52{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.16{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 17.81{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
August 2013 25.55{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 42.78{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 19.25{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 8.57{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.16{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 18.00{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
July 2013 24.53{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 43.12{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 20.09{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 8.59{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.10{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 17.35{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
June 2013 25.44{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 42.68{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 20.01{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 8.39{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.03{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 16.08{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
May 2013 27.72{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 41.38{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 19.76{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 7.96{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.00{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 14.62{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
April 2013 29.71{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 39.15{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 20.06{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 8.00{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.01{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 13.90{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
March 2013 29.30{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 38.07{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 20.87{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 8.60{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.17{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 14.44{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
February 2013 29.82{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 37.09{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 21.34{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 8.60{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.22{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 14.35{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
January 2013 30.71{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 36.52{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 21.42{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 8.29{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.19{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 14.13{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
July 2012 32.04{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 33.81{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 23.73{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 7.12{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.72{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 11.09{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
January 2012 37.45{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 28.40{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 24.78{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 6.62{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.95{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 8.49{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
July 2011 42.45{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 22.14{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 27.95{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 5.17{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.66{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 7.02{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
January 2011 46.00{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 15.68{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 30.68{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 5.09{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 2.00{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 4.30{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
July 2010 52.68{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 9.88{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 30.69{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 4.09{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.91{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 2.86{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
January 2010 55.25{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 6.04{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 31.64{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 3.76{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 2.00{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.56{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
July 2009 60.11{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 3.01{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 30.50{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 3.02{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 2.64{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.05{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
January 2009 65.41{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.38{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 27.03{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 2.57{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 2.92{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 0.67{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}
July 2008 68.57{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 26.14{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 3.30{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} 1.78{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe}

By Jeff Guest on Thursday, January 8th, 2015

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