In this Issue:
A well-thought-out loyalty program provides benefits to customers that can range from reduced prices for products to giveaways to exclusive access to special events and offers. For businesses, they help with customer retention by incentivizing loyalty – a true win-win for everyone. So, with that in mind, let’s talk about loyalty programs. What benefits and features are best for your customers and you? Here’s what you need to know.
Email marketing remains one of the best ways for local businesses to build customer loyalty and attract new customers. It’s affordable and accessible – but it won’t be effective if you don’t make the most of it. Every dollar spent on email marketing generates $44 of revenue. That’s crazy ROI by any standard. So why isn’t email marketing a priority for you? Here are some pointers to help you navigate the potential pitfalls of email marketing and get the results you deserve.
Is your website hip and modern – or is it out-of-date and sad? If it’s been a while since you updated your site, there’s a chance that it’s a become outdated and doing your business more harm than good. (Hey it’s your job to be on top of this stuff, not mine!) Fortunately, updating doesn’t necessarily mean a full redesign. Here are 7 simple things you can do to make sure your website is offering the user experience and value your customers deserve.
Facebook has more than two billion active monthly users. Obviously, not all of them are in your target audience – but many of them are and it’s important to understand how to use Facebook to encourage your existing customers to talk about your business and recommend it to their friends. Facebook offers a variety of tools – some old, some new – that enable small business owners to connect with their customers. It’s time for all small business owners to make full use of it to increase their visibility on social media and attract new customers.