In this Issue:
So you think that unless have an online store, social media isn’t a worthwhile investment. You think it’s something that has no impact on your sales and foot traffic. But think again. Truth is, that a growing number of consumers rely solely on social media to find local businesses and your social media accounts should be helping you to get more foot traffic to your business – and if they’re not, here are some things that can help.
Local business owners are busy people –For that reason, SEO can sometimes take a back seat. It’s understandable. But the truth is that you might be making critical SEO mistakes right now that are driving customers away from your business instead of attracting them. We’re going reveal the top 5 most common mistakes and the good news is they’re all easily fixable. They’ll take a bit of time, of course, but it’s nothing you can’t handle.
Social media marketing is a must – but getting organic engagement is becoming harder with sites like Facebook and Twitter tweaking their algorithms constantly. Local businesses need proven strategies to ensure that their customers see and engage with their posts. So, instead of wasting your time with a bunch of ideas that may not work, let’s focus on the ones that do. Here are some of the most reliable ways to get the social media engagement your business deserves.
Marketing trends change all the time. So which trends should you follow? Very few people have an unlimited budget that allows them to jump on every trend. But that doesn’t mean you can ignore trends completely. The trick is to pursue the ones that have the greatest chance of earning money and attracting new customers – and disregarding the rest. So, let’s cut through the non-essentials and get to the important stuff. Here are the trends you simply can’t afford to ignore.