Dos And Don’ts Of Social Media Marketing
Marketing is sometimes what makes the difference when it comes to making sales. Production is not complete unless the goods or service produced get to the designated consumer. Before you can talk of such good or service getting to the designated consumer, the consumer must first make demand or order for such good or service. For the consumer to know to make demand or order for such good or service, he must know that such a good exist and this is where marketing comes in. The rise of ecommerce has caused a ripple in the world of commerce itself. People are now beginning to understand, appreciate and explore the internet. Virtually every brand has a working website developed with either adequate knowledge of magento development or by employing the services of a good SEO agency or both.
Do ensure that your product is marketable
This may not actually help you to avoid like a desperate used car salesperson. This is very necessary especially in the long run. When you have a marketable product, you will not have a truckload of thinking to do when developing content to use when marketing such product. Additionally, you will also be truthful when marketing it.
Do know the active periods
You are not the only company selling a product on whatever social media platform you are using to market. However, knowledge of the periods when the users of such social media platforms are most active will give you a competitive edge. Without knowledge of their active periods, your post ends up at the bottom of the pile.
Don’t overreact to negative comment
The person that dropped such a comment is most likely not interested in whatever reply you are giving. The reason why you must try to reply in a most possibly polite manner is that by doing so you are showing those interested in reading your reply (particularly your prospects) that you are customer oriented.
Don’t forget your landing page backlink
It is not the safest thing to assume that your customers will locate your website URL on your social media profile and click it. For every post you make especially if it is about something new (e.g. discounted offer, promotional offers, etc.) always add the link to your post. You can even go further to inform your prospects that they can follow such link to view that offer.
Don’t always be about your business
This is one way of creating a good reputation for yourself. It will not kill you to share relevant content or content of value to your prospects. This could even help you generate leads. Marketers are usually seen as people trying to milk you of every cash you have and taking a different approach could make the difference. You can post content about health, culture and other valuable contents. However, you should thread lightly when posting other people’s content especially when it involves news.
Do ensure your profile is complete
This should be the foundation of your social media marketing. No detail is unimportant. Always ensure that you profile is one hundred percent complete. Your profile picture should be the same with your company logo; your social media profile name should be the same with the name of your company. This will reduce the incidence of doubt because of discrepancy of any sort.
Don’t underestimate marketing automation
Regularly posting content on your various social media accounts is a herculean task. Your zeal may keep you running from the start but it may be hard to continue doing it regularly. With marketing automation however, you can schedule post to be posted when you want and enjoy a good snooze.
You can make the most out of social media marketing if you follow these easy steps. They may not actually be as easy as they sound but they are certain of working if diligently applied.
Junaid Ali Qureshi
is a digital marketing specialist who has helped several businesses gain traffic, outperform competition and generate profitable leads. His current ventures include Progostech, Magentodevelopers.online, eLabelz, Smart Leads.ae, Progos Tech and eCig.
By Jeff Guest on Saturday, October 13th, 2018