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Google Algorithm Update will force?businesses to adopt mobile web design – or else!


The forthcoming Google algorithm update is bad news for any website that isn’t mobile friendly. The SEO community has long been aware that Google likes mobile web design:

In the past, we?ve made updates to ensure a site is configured properly and viewable on modern devices. We?ve made it easier for users to find mobile-friendly web pages

but this is a far more definite missive:

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

The message is clear – mobile friendly web design will be favoured in search engine results – especially mobile search.

What does the Google Algorithm Update mean for website owners?

For any website owner that has a static or non responsive website that doesn’t work on mobile devices, the update could be cataclysmic. With sites that are mobile friendly being rewarded with better search engine results, it’s obvious that non-mobile sites will lose ground, possible dropping a significant amount in ranking. It’s not clear whether these static sites will be actually penalised, but even so there is a huge amount of competition they will lose out to, which can only have a dramatic, negative impact on businesses.

What’s the big deal with mobile web design?

A huge 30{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} of internet use came from mobile devices in 2014. In 2015 the amount is set to reach as much as 50{f5b33d95f7f254b1589baa1fdbba1c06f1c4679eb1514e4c27da6e662326cefe} of mobile usage. This means that half of any businesses traffic will be coming from phones and tablets. It’s not difficult to see how losing this traffic can seriously harm a business, and any business owner with a website that isn’t mobile compliant must take action soon or see a significant drop in web traffic probably business as well. Any web base business that isn’t responsive must take immediate action.

There is no alternative it seems – go mobile or go bust is Google’s message to us all!

April 21st 2015 is?Google Algorithm update day.

You can check your website for mobile friendliness with Google’s free tool here. If you are worried about how the update will affect your website ask the advice of a professional web designer or SEO who will be more than happy to help sort out any issues you may have.