In this issue:
8 Great Types of Content Marketing for Local Businesses
Hey Google: Should Businesses Take Voice Search Serious?
How to Get the Most Out of your Facebook Business Page
How to Turn YourWebsite into a Lead-Generating Powerhouse
You know that content marketing is still king. 91% of all B2B companies use content marketing, and the same is true of 86% of B2C businesses. However, only 63% of companies have a dedicated content strategy. Content marketing is a must and yet doing it improperly – without a clear focus and strategy – can be a huge waste of time and money. So here are 8 content marketing types to help you build your strategy and grow your business.
Voice search isn’t going anywhere. In fact, it’s more prevalent than ever before and that’s not going to change. The latest stats show that by 2020, at least 50% of all searches will be voice searches. Companies that fail to optimize for voice search now will lose business to companies that embrace the trend. So… How can you optimize your site to ensure that you’re grabbing your share of voice traffic? Here’s how you stay ahead of the curve.
You probably already have a Facebook Business Page. If you don’t, you should – Why? Because regardless of where your business is located or what you sell, the chances are excellent that a solid majority of your customers and potential customers have Facebook accounts. But many local businesses that have Facebook pages aren’t making the most of them. Fortunately, we can help turn things around. Here’s what you need to know.
Your website is the HQ for all your online marketing. It’s the first thing most people will find when they search for your business. Between 70% and 80% of all consumers say that they research businesses online before buying purchasing. In addition, 38% say that they’ll navigate away from a website if it is poorly designed. So your design must be user-friendly and designed with conversion in mind. Here are some tips to help you out.